For individuals Vikings it is in my nature to be kind gentle and loving but know this when it comes to matters of protecting my friends my family and my heart shirt. there are myriad ways to lend long-term support to the movement. As Vogue’s Akili King and Naomi Elizee wrote, we can all make our fashion and beauty purchases from black-owned businesses. Another way is to shop from the brands that are stepping up, both by sharing useful information and by donating funds from the sales of their products to appropriate groups and organizations. Here are a few designers and labels doing just that.

The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Vikings it is in my nature to be kind gentle and loving but know this when it comes to matters of protecting my friends my family and my heart shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.