What is this discharge ink we keep harping on about The Grinch 2020 Stink Stank Stunk shirt. Before your favourite black ‘Dark Side of the Moon’ t-shirt, which you bought years ago, was black, it was, like all other colour t-shirts, a neutral off-white colour; the natural base colour of woven cotton. It’s from this point that all t-shirts are dyed into a variety of colours.

For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth The Grinch 2020 Stink Stank Stunk shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.