It started as just an idea THE FRESH SENIOR OF 2021 shirt . Your company began as a one-person side job, with a couple of designs and a dream. Now it’s grown to a full-time business, with a small army of people working in your house just to get all your t-shirts out to your loyal customers. You’re constantly distracted because you have so many orders coming in, which is awesome, but you have so many other things demanding your attention that you can’t focus on the things that got you here – designing great apparel and selling and marketing your brand.