It’s been 9 years since Jeff Sheldon Steph Curry three point goat Golden State Warriors shirt . embarked on the adventure known as Ugmonk. He started with a few typography pieces. The market was asking for the modern, minimalist, high quality t-shirts he was putting out. He had reached worldwide success and decided to continue. With each new launch more and more people knew about Ugmonk, thus giving birth to a downright community. You could feel the heart of the brand because it was never build based on a business model.It was something Jeff was looking for and felt the market wasn’t offering. Add the “trial and and error” mindset and you have perfectly rounded, comprehensive products people love to talk about. In the end, the internet and social media propelled this brand to the heights it deserves. And there’s still a lot more to go.