I am not sure I agree. It’s the only day everyone loves Santa Claus riding T-rex Dinosaur Christmas shirt , but I think it’s a day when a lot of people have regrets aswell as grief. The finality of death often puts a lot of things back into perspective and hits the reset button on what’s truly important in our lives in regards to our relationship. His point is that in life nobody really bothers about anyone until its too late. Your dead and boom people flock from miles around to pay their respect. Why not respect that person in life? Also have you thought about this. Why not surprise someone with flowers today whilst they are alive .