I felt a sense of guilt Peace is free War is costly shirt. So when I decided to launch a line, the first thing I did was go back to the artisanal village. I spent a few weeks there just watching how they work and thought about how I could incorporate technology.” She started with textiles, using algorithms to create silhouettes and prints, and developed a digital-first, on-demand production model to avoid creating excess inventory. “I basically run my fashion company like a restaurant,” she says. “We don’t produce anything unless we have an order.

Liana Satenstein, senior fashion writer: I like the concept of creativity and masks which shows that you don’t have to be walking around with a standard medical version the whole time Peace is free War is costly shirt. Personally, the matching mask with full sets kind of feels unsettling, though. Maybe this is only when I see a prominent figure wear it. There is just…so much thought put into it that it feels unsettling. Obviously this is all opinion. But then again, if you’re a politician or celebrity and want to present yourself and have to encourage mask-wearing, maybe the coordination aspect is necessary. That being said, I don’t mind the small business fancy masks of Lou Dallas and Collina Strada…it’s just the matchy-matchy thing that throws me off. Rickie De Sole, executive fashion director, vogue.com: I think wearing masks is so new for all us, people are going to embrace them differently. They are practical but also make for a compelling reflection of our mood and personality.