I had brands reaching out saying Og kush noun the glue holding this 2020 shitshow together shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.

Fashion has gone even more digital. Amid social distancing, there have been campaigns photographed remotely while fashion shows have been composed completely of avatars such as Animal Crossing Og kush noun the glue holding this 2020 shitshow together shirt. And of course, there has been a surge of digital creations on Instagram. One feed that has caught my own eye recently has been Edwin Mohney’s shimmying, grooving, and strutting avatars. The Central Saint Martins graduate has been known for his artful sourcing of thrift store materials and surplus fabrics, which he uses to create the likes of over-the-top designs with exaggerated proportions. Think: larger-than-life confection gowns and evening dresses with a high-waisted pannier. Now, Mohney has been funneling those silhouette-warping thoughts into the computer. So far, Mohney has created several Sim-like avatars on the program Adobe Fuse, which is currently in a beta testing version. Each avatar sequence boasts a quippy name, such as “Stop Waiting!!!!”, and fulfills an action that corresponds with the title. “It is like an emotional reaction. it is just a vibe,” says Mohney. For “Stop Waiting!!!!”, the avatar is dressed in a black and white harlequin print jumpsuit and sprints across the screen to the tune of actor Shia Lebouf’s inspirational speech “Just Do It.