As we all know, social media, Facebook in particular, is a place where your brand or organization develops a human voice. It is a place to pull up the curtain and see the personality of your business and the Malarkey Sarcasm Shenanigans The Trifecta Of Life Shirt. Even if you are a particularly refined or serious (stuffy) brand, Facebook is a place where you engage with people who really are a real person. The tone of your article must be personal, fun, engaging, and warm, to any degree that will fit your brand.