My edge says Gabriela Hearst Leggings LeavesLattes Please Funny Pumpkin Spice Lovers Shirt . is that I’m a woman designing for women. I understand our psychology. Today, after a year and a half of development, Hearst is launching menswear, where the same formula doesn’t apply—even if the collections will share fabrications and rack space at her Madison Avenue store. So, how does Hearst plan to retain her edge? “Men are a whole other species,” she laughs. “I couldn’t do it without having feedback from a guy.”