If that sounds fast Kayaking gets me wet Kayaker Boating shirt. it is. But Resonance doesn’t operate on the traditional fashion model, in which a designer spends almost a full year designing, sampling, producing, and selling a collection. Resonance owns its factory in the Dominican Republic and stocks it with preselected fabric deemed functional, sustainable, and accommodating to a variety of colors and prints, from organic cotton to silk to linen. Its high-tech, nearly automated supply chain enables designers who have partnered with Resonance to design an item and produce it on demand in as soon as a few weeks.

The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Kayaking gets me wet Kayaker Boating shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.