My dad loved Moxie. We’d bring it the nursing home and put it in the fridge and the nurses would give him one when he wanted it. Not too much demand for it so it wouldn’t get stolen. Love it! Wish I could get it outside of New England– diet Moxie that is. Sometimes I see it in bottles outside of NE but never in cans or in the diet! I like Moxie but don’t drink it often, as I have gotten away from drinking soda. My older son is such a big fan of Moxie that he got a Moxie tattoo. I am not a big enough fan of anything to get it permanently pictured on my body!