They could be green-focused, or leading edge design or I live in a madhouse run by a tiny army that I made myself shirt. If you choose an 80-year-old who specializes in treehouse design to design your airport hanger. So they might have a problem but you’d be the fool who hired them and not someone with that experience. But somehow they picked the wrong headline to promote it. Especially for non-architects to truly understand the point of it and be interested in such an important topic we architects stand for each day. In a profession so bastardized we actually need people to understand why design is so important. And why it shouldn’t be a matter of aesthetics. But a matter of making life easier and better lived. I hope this was one of those Ted talks where the presenter had to pay to give the presentation and cover all costs.