I had brands reaching out saying I just want to go canoeing and ignore all of my old man problems shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.

For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth I just want to go canoeing and ignore all of my old man problems shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.