Last year was really FBomb Mom I Sprinkle That Shit Like Confetti shirt . exciting because dressing Beyoncé was also incredible. So that was nice after 11 years to have such an incredible year and to see that these incredible women know the brand and are going to the brand for different things. It’s exciting that these two women couldn’t be more different but went for the diversity that our range has, which we’ve always been excited by… It shows how women respond to our clothes now, in different places and different age groups. To us it was always inspiring to see women just wearing what suits them, what makes sense to them and expressing their confidence or being uplifted by it.”