Gaykamangu has Dog Dickhead Halloween shirt. fond memories of growing up around her Yolngu culture in the Northern Territory of Australia. She is from Australia’s Arnhem Land, and was exposed to her culture’s traditional teachings from a young age. “It’s a very different life [there],” says Gaykamangu, who is now based just outside of Sydney. “It’s still very much traditional. Cultural practices are still in place, and the language is spoken every day.” She spent her childhood going to the beach, and her ongoing love of swimming eventually forayed into launching her own swimwear brand in January 2021.

The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Dog Dickhead Halloween shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.