Barriers that make Colt Game Shooter Halloween shirt. it so difficult to build a resilient business. “The people who are most entrenched in this industry are going to have the hardest time making the shift [toward on-demand production],” he says. “The people who are least entrenched have the biggest advantage. Our platform changes the amount of capital you need, the amount of people you need to hire, the overhead costs—all of those things are barriers to creators, especially creators outside the system.