You enter your credit card Aliens gave my cat a beard shirt. That means Jean-Raymond isn’t saddled with thousands of units he might need to put on sale. As he explained to WWD last year: “You click buy, they make it, and you have it at your door in six days. And that involves very little water usage, no waste of any fabrication. I think that’s what we’re going to move to. It’s going to be made to order, no inventory, and brands are going to have to start creating experiences.”Jean-Raymond has become known for the experiences.

Both Miuccia Prada and Ludovic de Saint Sernin posited the towel-as-garment for spring 2020, wrapping terry cloth minis around models’ waists Aliens gave my cat a beard shirt. Amidst the upper-crust-on-holiday leather suits and proper gold-chain handbags of Miuccia Prada’s arte povera via Positano show was model Silte Haken in a white towel, folded over and cinched at her left hip. It was styled with a seashell-as-pearl necklace, a simple knit top, and a pair of woven loafers. In its mid-to-late-century iteration, a towel was often a shorthand for glamorous escapism—think of Vogue’s 1966 images of Contessa Brandolini d’Adda in her Venetian palazzo, hair wrapped up in a white towel, or the many ’80s babes that appeared in our magazine running, tanning, and primping with a towel dutifully wrapped around their middle. Prada’s towel skirt—available for purchase with a PR monogram (add your own “ADA”)—feels like a continuation of that idea, a declaration that elegance must be present even poolside.